service above self
service above self
What is Rotary? What drives us? Rotarians come from all walks of life and all cultures. Our motivation, put in simple terms is, “Service Above Self”. Below is a snapshot of what we do and why we do it…

Service Above Self


Rotary’s Guiding Principles

These principles have been developed over the years to provide Rotarians with a strong, common purpose and direction. They serve as a foundation for our relationships with each other and the action we take in the world.


Service Above Self

Rotary’s Four-Way Test

The Four-Way Test is a nonpartisan and nonsectarian ethical guide for Rotarians to use for their personal and professional relationships. The test has been translated into more than 100 languages, and Rotarians recite it at club meetings:

service above self

Of the things we think, say or do

  • Is it the TRUTH?
  • Is it FAIR to all concerned?
  • Will it be BENEFICIAL to all concerned?



Object of Rotary

The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

  • FIRST: The development of acquaintance as an opportunity for service;
  • SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
  • THIRD: The application of the ideal of service in each Rotarian’s personal, business, and community life;
  • FOURTH: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.



service above self

Projects are based on Rotary’s six areas of focus:

  • Peace and conflict prevention/resolution.
  • Disease prevention and treatment.
  • Water and sanitation.
  • Maternal and child health.
  • Basic education and literacy.
  • Economic and community development.



Service Above Self

Service Above SelfThe Avenues of Service are Rotary’s philosophical cornerstone and the foundation on which we channel our commitment to service at home and abroad. These Avenues of Service are the foundation of club activity.
Our commitment to Service Above Self is channelled through these Avenues of Service. Rotary International and Rotary Districts  provide a diverse and exciting range of opportunities for each Rotary club  to engage with their local, regional and international community to make a positive and worthwhile contribution to society through innovative club projects, local initiatives and the many Rotary programmes available.
The opportunities for community engagement are endless through the generous contribution of volunteer service by Rotarians partnering with their families, friends of Rotary, other community groups and the financial support of local businesses to benefit our communities and make this world a better place.

Community Service
Service Above SelfRotary is an organisation dedicated to local and international communities. Rotary Clubs work within their local communities to implement projects and activities that improve life for all in the community. Community Service encourages every Rotarian to find ways to improve the quality of life for people in their communities and to serve the public interest.

Youth Service
Service Above SelfNew Generations Service recognises the positive change implemented by youth and young adults the importance of empowering youth and young professionals through leadership development programs such as Rotaract, Interact, Rotary Youth Leadership Awards, and Rotary Youth Exchange.

International Service
Service Above SelfInternational Service encompasses efforts to expand Rotary’s humanitarian reach around the world and to promote world understanding and peace. It includes everything from contributing to PolioPlus to helping Rotary Youth Exchange students adjust to their host countries. We support this service avenue by sponsoring or volunteering on ……………………….international projects, seeking partners abroad, and more.

Vocational Service
Service Above SelfVocational Service involves club members serving others through their professions and aspiring to high ethical standards. Rotarians, as business leaders, share skills and expertise through their vocations, and they inspire others in the process. Vocational Service calls on every Rotarian to work with integrity and contribute their expertise to ……………………….the problems and needs of society

Club Service
Service Above SelfClub Service focuses on strengthening fellowship and ensuring the smooth functioning of Rotary clubs on making clubs stronger. A thriving club is anchored by strong relationships and an active membership development plan.


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Rotary Curious? 

What Does it Take in Time?  

  • One in-person meeting per month


What’s Expected of Me?

  • To represent your vocation and help us know about you and that vocation.
  • Be a person of high ethical standards.
  • Give some of your time to Service in the Greater Milwaukee community and / or internationally.
  • Share Rotary and the opportunity to make a difference in the world with your Rotary Family in ways you could not individually.
  • Have Fun and WANT to see your Rotary club members because you miss them when you don’t.